Woodwork Ireland

Consumer Pricing

There’s a furniture and fancy housewares shop next door to my place of work. Until recently, they only sold white things - furniture painted white, white throws, white delph, white picture-frames, and so on. They changed hands a few months ago, and a few non-white items have now crept in. However, what caught my eye this morning was an ad for a special offer that said that with every purchase of a desk and chair, you also got a 110cm shelf, free. Normal price €125. I re-read it a few times, and thought it was rather bad phrasing, being as it had to be set of shelves for that price. And then I saw the shelf itself. One horizontal shelf, two end-pieces, rather ineptly painted white - it could really do with another coat. Price, €125. Clearly, web design is the wrong business to be in…